Case Studies
Website case studies
Real, live websites — not mockups. Each case study breaks down the objective, the problems we started with, and the design, performance, and SEO improvements ForgeWeb-1 implemented.
Custom Pool Builder / Orange CountyCoastline Pools — Design & Build
An Orange County custom pool builder site with an AI backyard visualizer: homeowners see a pool in their own yard, then request a consultation.
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General Contractor / Dallas–Fort WorthGlobal Innovative Contractors
A Dallas–Fort Worth general contractor site with real before-and-after remodels, a free AI design preview, and a free-estimate request on every section.
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SaaS / Developer APIVerifyGrid
An email, phone and IP validation API with explainable risk scores — a live demo on the homepage, free tools, full docs, and a self-serve dashboard.
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Estate Planning / BilingualTotal Solutions
A Spanish-first, bilingual estate planning site for Total Solutions (Tu Legado En 123) that walks families through living trusts and books confidential consultations.
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Real Estate / PropTechRentSimple
A rental-condition record for landlords and tenants: room-by-room capture, a live Evidence Score, and Proof Packs sealed with a SHA-256 fingerprint — on iPhone and the web.
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Poker Training / Web AppPLO Lab
A Pot-Limit Omaha preflop trainer: free charts and an equity calculator to draw players in, a no-sign-up five-hand trial, and Pro tools for serious study.
Read case studyWhat every case study covers
A screenshot tells you almost nothing about whether a website earns its keep. That's why each study below reads like a project debrief — here's what we document in every one:
The starting point
What the business had before us — an outdated site, no site at all, or pages that weren't converting — and why the owner decided to invest in a change.
The decisions we made
The layout, structure, and copy choices, and how each one supports the way that business actually wins customers — not recycled template patterns.
The technical work
Performance tuning, mobile-first responsive builds, and on-page SEO foundations: descriptive headings, clean metadata, and structured data.
The honest result
What actually changed after launch, based on verified observations — no inflated numbers, no guarantees of what your project will achieve.
How we approach every build
Every project starts with a conversation about goals, not colors. Before a single pixel is placed, we learn how your business actually wins customers — by phone call, booking, purchase, or contact form — and design the entire site around that path. The result is a website built to do a job, not just to look current.
From there, each build is fully custom: no recycled templates and no page builders bloated with code you don't need. Pages are written mobile-first, load fast on real-world connections, and ship with on-page SEO foundations — descriptive headings, clean metadata, and structured data — already in place. Most small-business sites launch one to two weeks after kickoff, with a live preview you can watch take shape.
Who we build for
Small businesses & local services
Contractors, clinics, shops, and service businesses that need their website to turn local searches into phone calls and visits. See how we build for small businesses →
Online stores & product teams
E-commerce builds and product marketing sites engineered around checkout and sign-up, where every unnecessary step costs sales. Explore our development approach →
Nonprofits & organizations
Mission-driven sites that make donating, volunteering, and trusting the organization simple and obvious. Browse our web design services →
Want a site like these?
Tell us about your project and we will map out the right approach — free, no obligation. Explore our web design services or see website pricing first.