Coastline Pools — Design & Build
An Orange County custom pool builder site with an AI backyard visualizer: homeowners see a pool in their own yard, then request a consultation.
Client objective
Win more custom pool consultations in Orange County by showing the quality of Coastline’s builds and the owners behind them, and by letting homeowners picture a pool in their own backyard before they call.
Before ForgeWeb-1
A premium build needs a site that earns trust before the first call. Homeowners comparing several builders want to see real projects, know who will build their pool, and check reviews and licensing — and they struggle to picture the result in their own yard.
The ForgeWeb-1 solution
A full-screen showcase of Coastline’s own pools, with owners Ryan & Kristy Bird front and center, CSLB license and Google and Yelp reviews up top, and a consultation request and phone number on every screen. An AI backyard visualizer (“see a pool in your own backyard”) turns a homeowner’s photo into a pool concept and hands the lead to the consultation form.
Design improvements
- Full-bleed photography of Coastline’s own finished pools
- Owner-led story and trust signals (license, reviews, social proof) above the fold
- Mobile-first layout with the consultation and call buttons always in reach
Performance improvements
Images and third-party scripts were tuned for phones, where most homeowners browse.
SEO improvements
Location pages for the cities Coastline serves, a resources section, and descriptive page titles built around “custom pool builder Orange County” searches.
Lead-generation improvements
The AI backyard visualizer gives homeowners a reason to engage before they are ready to call, and every concept leads to a consultation request with the photo attached.
Technologies & platform
- Custom front-end build
- AI backyard visualizer
- Mobile-first responsive layout